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Manual for Visual Efficacy
Visual Cognition made easier for designers.
As a final project for the graduate-level seminar, Visual Cognition, taught by Professor Carmen Hull, students were prompted to create a document that would summarize the course's main objectives. I created a zine that merged the course's scientific teachings about how the brain cognitively perceives the world with a more approachable perspective, geared towards practicing designers.
To provide evidence of the brain's visual processing hierarchy, I created collage-inspired graphics in hopes of capturing the basic contours, texture, and color that form pattern and object recognition when perceiving our surroundings. Overall, this zine aims to provide activities to designers to think more critically about the design decisions in their work.
A graphic system that embodies complicated visual processes.
The manual is equal parts educational as it is interactive. Once a new concept is explained, there is an activity to bring that concept to life and allow the user to participate in each specific topic through carefully crafted graphics.
