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Be Spotted
Branding a digital marketing agency for pet brands.
Be Spotted is a marketing agency like no other. Unlike other marketing agencies, Be Spotted is a small team that is actively involved in the pet community. They know what pet parents are looking for, and how to effectively communicate with them – all while exciting them to engage with products and services. By working with Be Spotted, you’re paying to stand out in the saturated pet industry and work with a small, specialized team offering expertise in marketing, design, and web development.
As a freelance digital designer, my role was to create an engaging and user-friendly digital website and portfolio for a new pet marketing agency, Be Spotted. I was hired to create the brand from the ground up, in addition to the marketing website that would convey the unique personality of Be Spotted, while also providing a seamless user experience for their clients to gain trust and read insights into the experience of working with Be Spotted. To achieve this, I started by conducting extensive research on the pet industry, including market trends, and industry best practices.
This competitive research phase, in addition to working directly with the company's founder, Jamie Ruden, allowed me to fine-tune a brand that was relatable, energized, and confident. With a lighthearted and energized color palette, custom illustrations, and a whimsical headline typeface, the brand helps the company stand out in the industry.
A playful website experience.
I created a multi-page website that was both visually appealing and easy to navigate. The homepage features large informational sections that are exciting when paired with illustrative graphics. Attention-grabbing headlines help to immediately communicate Be Spotted's mission and value. Adhering to the playful nature of the colors and illustrations, the website is fun to browse in addition to conveying important information in a clear and concise manner.
An attractive and professional brand.
Included in this freelance work, was the creation of a pitch deck template that can be used for marketing the company and its services to potential clients. Working closely with the Be Spotted founder, Jamie, I was able to create a clean and organized brand presentation deck that includes templated slides that can be easily editable and customized based on updated company statistics. The final templated pitch deck includes adequate sections to cover the company's ethos and strategic offerings.
