ShareRebranding a sexual health and wellness organization.

Overview

Share is a student-led organization that focuses on providing sexual health resources, advocacy, and education to both student and greater Boston area audiences. The club meets weekly to hold workshops and discussions around all things sex.

Inspired by the club’s loud and empowering outlook on making resources readily available to those who want to learn more, I wanted to establish a cohesive brand for the club in order to make them appear as professional as they truly are. Reducing their one-off approach to their visual identity, I implemented a type and color system that allows the club to distinguish itself as a more reputable organization.