Instant Agents is a new AI powered experience that gives brands a team of specialized agents to help them understand, create, and optimize their retention marketing. As part of a one week intensive design sprint, I explored how these agents could become a recognizable part of the Instant brand, creating a visual system that brings personality and character to an otherwise technical product.

Building from Instant’s established brand guidelines, I developed a system of seven distinct agents, each with their own visual identity and role. I explored how the agents could work together as a flexible visual language across the website, advertising, and marketing materials, creating a system that could scale beyond a single product launch while giving Instant Agents a distinct personality within the broader brand.

Collaborating with a strong team: James Vallance (Animation), Jordan Wu (Strategy), Tavi Kim (Website)