Oura Ring’s social presence translates advanced health insights into content that feels relatable, empowering, and accessible. Over 1.5 years, I partnered with the social strategy team to develop highly engaging campaigns rooted in Oura’s core belief that everyone can take control of their health at any stage of their journey. From the launch of Oura Ring 4 to initiatives focused on metabolic health and aging, the work bridged software and hardware, bringing the experience of both the ring and the app to life across social platforms.

Working in close collaboration with art directors, copywriters, strategists, and product teams, I translated complex data into clear, scroll-friendly storytelling. I designed engaging social content that aligned closely with the product experience, often incorporating actual app UI into graphics to highlight key features such as stress, sleep, activity, women’s health, heart health, and metabolic health. In addition to ongoing content development, I contributed to larger campaign moments including metabolic health, aging, and collaborative graphics created in partnership with HBO, ensuring each execution remained cohesive with Oura’s premium, human-centered brand identity.