The NIA Startup Challenge is a National Institute on Aging initiative empowering entrepreneurs to advance innovation in aging-related fields. The program brings together scientists, designers, and business leaders through a six-week hybrid series of workshops and conferences, fostering collaboration and new ideas across disciplines.

In partnership with Ogilvy, I led the visual strategy and brand identity design for the campaign. The resulting system uses bold color and modern typography to express energy, ambition, and forward motion, anchored by a custom paper airplane logo that symbolizes progress and possibility. The design extended across digital and physical touchpoints, creating a cohesive and inspiring brand presence for participants nationwide.