GuidedNot just another travel app
Overview
The travel space is evolving fast, and travelers are looking for smarter, more personal ways to explore. Guided reimagines trip planning through a social lens, connecting users to authentic recommendations from their friends and networks. Instead of endless research, users discover experiences that actually match their interests, powered by shared insights and seamless design.
I led the concept development, marketing strategy, prototype design, and brand system for Guided. Built in Figma, the interactive prototype showcases a cohesive visual identity and smooth user experience across every touchpoint. The result: a travel brand that feels personal, dynamic, and instantly recognizable, on and off the app.
Process Book ↗
Where visual design and functionality meet.
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Developing functional animated user flows
Creating a few user flows that highlight the fundamental uses of this app was essential to show the app's intuitive interactions and functionality for a variety of purposes. In creating the app prototype, I created three overarching user flows that showcase the onboarding process and profile setup, which leads into the next flow, to create a collaborative group plan with your friend, followed by the interactions to save places for an upcoming trip. All of these flows showcase the animated interactions that are essential to making and following recommendations.
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Guided's onboarding flow allows the app to learn about your travel preferences, allowing for more personal recommendations and guides.
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Once your account is created, you can browse your Guided feed to see your friend's recommendation activity.
03
Guided's explore page allows you to see recommended places, activities, and restaurants from the app. Nearby places of interest and city guides are highlighted for more recs.
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Through searching in the explore page, you can find friends, locations, or cities, where you can discover your friend's recommendations or guided itineraries.
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One of the most functional features of Guided is the ability to create a travel plan that is optimized for groups – based on each member's likes and preferences in real-time.
Where visual design and functionality meet.
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Conclusion
Guided is an app that aims to simplify the process of finding travel recommendations by leveraging the power of social networks. By allowing users to discover and follow recommendations from people they trust, the app provides a more personalized and reliable experience compared to other travel recommendation platforms. The design of Guided prioritizes simplicity, ease of use, and customization, with features such as personalized travel profiles and curated recommendation feeds. Through user testing and feedback, we have refined the design and functionality of Guided to ensure that it meets the needs of travelers seeking authentic and personalized experiences. Overall, Guided is an app that empowers travelers to make informed decisions, connect with their social network, and create unforgettable memories.
