GuidedNot just another travel app
Overview
The travel space is evolving fast, and travelers are looking for smarter, more personal ways to explore. Guided reimagines trip planning through a social lens, connecting users to authentic recommendations from their friends and networks. Instead of endless research, users discover experiences that actually match their interests, powered by shared insights and seamless design.
I led the concept development, marketing strategy, prototype design, and brand system for Guided. Built in Figma, the interactive prototype showcases a cohesive visual identity and smooth user experience across every touchpoint. The result: a travel brand that feels personal, dynamic, and instantly recognizable, on and off the app.
Building the Brand System
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Developing functional animated user flows
Building a clear visual brand for Guided was essential to making the app feel consistent and trustworthy everywhere people meet it. Alongside the product, I created a full set of brand guidelines covering logo usage, color, typography, photography, messaging, and social media. Each guide defines the rules and the reasoning behind them, so anyone designing for Guided, from a new screen to an Instagram post, can make choices that look and sound like the brand. Together, these guidelines give every touchpoint the same structure and personality, and make it easy for the brand to grow without losing its consistency.
01
Guided's onboarding flow allows the app to learn about your travel preferences, allowing for more personal recommendations and guides.
02
Once your account is created, you can browse your Guided feed to see your friend's recommendation activity.
03
Guided's explore page allows you to see recommended places, activities, and restaurants from the app. Nearby places of interest and city guides are highlighted for more recs.
04
Through searching in the explore page, you can find friends, locations, or cities, where you can discover your friend's recommendations or guided itineraries.
05
One of the most functional features of Guided is the ability to create a travel plan that is optimized for groups – based on each member's likes and preferences in real-time.
Where visual design and functionality meet
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Conclusion
Guided is an app that aims to simplify the process of finding travel recommendations by leveraging the power of social networks. By allowing users to discover and follow recommendations from people they trust, the app provides a more personalized and reliable experience compared to other travel recommendation platforms. The design of Guided prioritizes simplicity, ease of use, and customization, with features such as personalized travel profiles and curated recommendation feeds. Through user testing and feedback, we have refined the design and functionality of Guided to ensure that it meets the needs of travelers seeking authentic and personalized experiences. Overall, Guided is an app that empowers travelers to make informed decisions, connect with their social network, and create unforgettable memories.
GuidedNot just another travel app
Overview
The travel space is evolving fast, and travelers are looking for smarter, more personal ways to explore. Guided reimagines trip planning through a social lens, connecting users to authentic recommendations from their friends and networks. Instead of endless research, users discover experiences that actually match their interests, powered by shared insights and seamless design.
I led the concept development, marketing strategy, prototype design, and brand system for Guided. Built in Figma, the interactive prototype showcases a cohesive visual identity and smooth user experience across every touchpoint. The result: a travel brand that feels personal, dynamic, and instantly recognizable, on and off the app.
Building the Brand System
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Developing functional animated user flows
Building a clear visual brand for Guided was essential to making the app feel consistent and trustworthy everywhere people meet it. Alongside the product, I created a full set of brand guidelines covering logo usage, color, typography, photography, messaging, and social media. Each guide defines the rules and the reasoning behind them, so anyone designing for Guided, from a new screen to an Instagram post, can make choices that look and sound like the brand. Together, these guidelines give every touchpoint the same structure and personality, and make it easy for the brand to grow without losing its consistency.
01
Guided's onboarding flow allows the app to learn about your travel preferences, allowing for more personal recommendations and guides.
02
Once your account is created, you can browse your Guided feed to see your friend's recommendation activity.
03
Guided's explore page allows you to see recommended places, activities, and restaurants from the app. Nearby places of interest and city guides are highlighted for more recs.
04
Through searching in the explore page, you can find friends, locations, or cities, where you can discover your friend's recommendations or guided itineraries.
05
One of the most functional features of Guided is the ability to create a travel plan that is optimized for groups – based on each member's likes and preferences in real-time.
Where visual design and functionality meet
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Conclusion
Guided is an app that aims to simplify the process of finding travel recommendations by leveraging the power of social networks. By allowing users to discover and follow recommendations from people they trust, the app provides a more personalized and reliable experience compared to other travel recommendation platforms. The design of Guided prioritizes simplicity, ease of use, and customization, with features such as personalized travel profiles and curated recommendation feeds. Through user testing and feedback, we have refined the design and functionality of Guided to ensure that it meets the needs of travelers seeking authentic and personalized experiences. Overall, Guided is an app that empowers travelers to make informed decisions, connect with their social network, and create unforgettable memories.
GuidedNot just another travel app
Overview
The travel space is evolving fast, and travelers are looking for smarter, more personal ways to explore. Guided reimagines trip planning through a social lens, connecting users to authentic recommendations from their friends and networks. Instead of endless research, users discover experiences that actually match their interests, powered by shared insights and seamless design.
I led the concept development, marketing strategy, prototype design, and brand system for Guided. Built in Figma, the interactive prototype showcases a cohesive visual identity and smooth user experience across every touchpoint. The result: a travel brand that feels personal, dynamic, and instantly recognizable, on and off the app.
Building the Brand System
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Developing functional animated user flows
Building a clear visual brand for Guided was essential to making the app feel consistent and trustworthy everywhere people meet it. Alongside the product, I created a full set of brand guidelines covering logo usage, color, typography, photography, messaging, and social media. Each guide defines the rules and the reasoning behind them, so anyone designing for Guided, from a new screen to an Instagram post, can make choices that look and sound like the brand. Together, these guidelines give every touchpoint the same structure and personality, and make it easy for the brand to grow without losing its consistency.
01
Guided's onboarding flow allows the app to learn about your travel preferences, allowing for more personal recommendations and guides.
02
Once your account is created, you can browse your Guided feed to see your friend's recommendation activity.
03
Guided's explore page allows you to see recommended places, activities, and restaurants from the app. Nearby places of interest and city guides are highlighted for more recs.
04
Through searching in the explore page, you can find friends, locations, or cities, where you can discover your friend's recommendations or guided itineraries.
05
One of the most functional features of Guided is the ability to create a travel plan that is optimized for groups – based on each member's likes and preferences in real-time.
Where visual design and functionality meet
The visual branding system developed for Guided is meticulously laid out for consistency and intuitive interactions across pages. A strict color palette, regimented typographic sizes, and auto-layout allow for even spacing and padding in every aspect of the app's interface. Documenting the specific interactions, use cases, sizing, and spacing of the app's components was essential to creating an organized and cohesive UI component system in every interaction on the Guided app.
Conclusion
Guided is an app that aims to simplify the process of finding travel recommendations by leveraging the power of social networks. By allowing users to discover and follow recommendations from people they trust, the app provides a more personalized and reliable experience compared to other travel recommendation platforms. The design of Guided prioritizes simplicity, ease of use, and customization, with features such as personalized travel profiles and curated recommendation feeds. Through user testing and feedback, we have refined the design and functionality of Guided to ensure that it meets the needs of travelers seeking authentic and personalized experiences. Overall, Guided is an app that empowers travelers to make informed decisions, connect with their social network, and create unforgettable memories.